■  B2B MARKETING AGENCY FOR DISTRIBUTORS

The B2B marketing agency for distributors.

We accelerate inventory turnover to improve your cash flow.

Distribution warehouse aisle with fully stocked pallet racking
WHERE WE CAN HELP
Google Ads
LinkedIn Ads
Meta Ads
AEO
SEO
■  WHY DISTRIBUTORS CHOOSE US

Marketing built for how B2B buyers actually make decisions.

B2B sales work differently. Your marketing should too. Our system is built to handle multiple decision makers and long sales cycles.

01

B2B SEO marketing

Having a search optimized site has never been as important as it is today. If your brand does not show up when prospects are looking for your products and services in Google or AI searches, then your competitors will get those sales.

02

B2B digital marketing

Marketing should be an investment, not an expense. With a ROAS of just 3, every $1 you invest generates $3 in revenue.

03

Qualified B2B leads

Generating endless leads isn’t enough if most of them end up being trash. We optimize for qualified prospects, not vanity metrics.

Two kinds of distributors. One common challenge: generating demand.

INVENTORY-HEAVY BUSINESSES

Cash on the shelf.

You carry months of revenue in inventory. Every slow-moving SKU is working capital that is not working.
RESELLERS, WHOLESALERS & DROPSHIPPERS

No stock. No ceiling.

You sell without holding the inventory, so growth is limited by demand and how fast your team can quote.
■  SERVICES

The whole B2B sales funnel.

Six services that work as one system. 

SVC 01

Search ads targeting buyers already looking for your products.

SVC 02

Targeted ads to reach purchasing managers and trade buyers.

SVC 03

Product-feed-driven campaigns that prioritise overstock, slow-moving inventory and high-margin products.

SVC 04

Pages built to turn visitors into leads.

SVC 05

Follow-up, nurture and reactivation for dormant accounts.

SVC 06
Pipeline, margin and cost per qualified lead in one view.
■  DON'T JUST TAKE OUR WORD FOR IT.

What our clients say about working with us.

REAL EXPERIENCES. MEASURABLE BUSINESS IMPACT.

Rocky beginning

Although we faced a few challenges at the beginning of our partnership with Merchant, Robert quickly stepped up, took ownership and worked hard to get everything back on track. He consistently went above and beyond to make sure our concerns were addressed and that we were getting the support we needed.

Having worked with numerous marketing agencies over the years, what really sets Merchant apart is their willingness to take accountability, focus on actual results and genuinely invest in their clients' success. It's clear that the team cares about more than just delivering a service.

A special thank you to Robert for his dedication and commitment throughout the process. I'd highly recommend Merchant Marketing to established businesses looking for a reliable partner to help them scale and reach the next level.

Kaur H.
Kaur H.

First call

Had my first strategy session with Karel today and really enjoyed the conversation. He was easy to talk to, shared some great insights and gave me a lot to think about. Looking forward to working with Karel and the team at Merchant Marketing more in the future!

Karl H.
Karl H.

More than promises

If you're serious about getting results from your marketing, I'd definitely recommend speaking with the team at Merchant Marketing. Having worked with numerous marketers and agencies over the past decade, I can honestly say these guys stand out. They don't just make big promises; they follow through and deliver tangible results. What impressed me most is that, beyond their expertise, they genuinely care about the businesses they work with and are invested in helping them succeed. If you're on the fence, I'd encourage you to have a conversation with them. I've been genuinely impressed with the experience and results so far and wouldn't hesitate to recommend Merchant Marketing.

Mauri K.
Mauri K.

2 week results

We've only been running our campaign for two weeks, and the results have already exceeded our expectations. Robert and Karel have been fantastic to work with, making the whole process smooth and straightforward from day one. It's such a relief to have a team of experts who take care of everything and keep things moving in the right direction. It's not easy to find an agency that genuinely delivers on its promises, but Merchant Marketing has certainly impressed us so far. And we're only getting started!

Erik K.
Erik K.

They understood our business

Had a great conversation with Robert over the phone. He was professional, honest and clearly very knowledgeable about what he does. No sales pressure or empty promises, just a straightforward conversation with valuable insights and a genuine understanding of what it takes to grow a business. I'd highly recommend anyone looking to take their business to the next level to get in touch with Merchant Marketing!

Brigitta P.
Brigitta P.

Lead flow matched to our capacity

Working with Karel and Robert at Merchant Marketing has been one of the most important decisions I've made for my business.

As the company continued to grow, I knew it was time to bring in a dedicated marketing team to take things to the next level. It was a big decision, especially when it came to handing over control of such an important part of the business. But from the outset, I knew I was working with the right people.

Karel immediately stood out through his genuine interest in the business and commitment to helping us grow. Robert brought incredible enthusiasm, energy and a clear vision of what we could achieve together. His straightforward approach, honest communication and focus on results made it easy to build trust from day one.

What I appreciate most is that, despite their expertise, they've never made me feel disconnected from the decisions shaping our marketing. They bring the strategy and direction while making sure our input, goals and vision remain at the centre of everything.

The difference has already been noticeable. We've gained a much clearer direction, a stronger strategy and the confidence that our marketing is being handled by people who genuinely care about our success.

I'm excited about what lies ahead and the opportunities this partnership will create as we continue to grow.

A huge thank you to Karel and Robert for everything you've brought to the business so far. I couldn't be happier with the decision to work together!

Ingvar T.
Ingvar T.

Really useful report

Had a really valuable strategy call with Karel. The conversation was clear, structured and straight to the point. He quickly identified the areas that needed attention, helped me prioritise what mattered most and provided practical steps I could actually put into action. No unnecessary jargon or generic advice, just honest insights and actionable direction. Walked away with much more clarity and a clear plan for moving forward. Would highly recommend!

Helen K.
Helen K.

New sales channels

We've had a fantastic experience working with Merchant Marketing.

After initially trying to build and manage our own sales funnel, we decided to hand things over to their team and let them take the lead. It's turned out to be one of the best decisions we've made. The results have exceeded our expectations by a significant margin and completely changed how we approach generating new business.

A special mention to Robert, who's been our main point of contact throughout. He's always quick to respond, easy to reach and incredibly proactive when it comes to resolving any issues. Nothing ever seems to take more than a day to get sorted.

The combination of their expertise, hands-on support and focus on delivering results has made a real difference to our business. I'd highly recommend Merchant Marketing to any company looking to scale and take its client acquisition to the next level.

Kermo L.
Kermo L.

A pipeline we control

From the very beginning, the Merchant team has been proactive, reliable and fully invested in our success. They've become a natural extension of our team, adapting seamlessly to the way we work. Special thanks to Robert for keeping everything organised, communicating clearly and making sure we're always one step ahead. We can finally focus on running our business without worrying about ad performance, knowing it's in capable hands. And the results? They speak for themselves.

Johannes N.
Johannes N.
Marketing team reviewing campaign plans together at a table
■  ABOUT MERCHANT MARKETING

A specialist B2B marketing agency, not a generalist one.

We work with distributors, wholesalers and resellers because too many of their biggest problems start with too few qualified leads.

Ready to turn stock into pipeline?

Get your free growth report: where your ad spend leaks, what could be improved and what a realistic lead plan looks like.

■  FAQ

B2B marketing questions, answered.

A B2B marketing agency plans and runs the advertising, landing pages, tracking and follow-up that bring a distributor qualified quote requests and new trade accounts. At Merchant Marketing we also report results against pipeline and revenue, not just clicks.

We serve two groups: B2B distributors that carry a large amount of inventory, often several months of revenue, and B2B resellers, wholesalers and dropship-style sellers who hold little or no stock.

Google and Microsoft Ads for buyers who are actively searching, LinkedIn and Meta for account-based reach and retargeting, and email and CRM automation for follow-up and reorders. We choose channels based on where your buyers are and what your margins support.

Paid search can start producing enquiries within weeks of launch. B2B buying cycles are long, so we judge results over roughly three months, looking at qualified leads and cost per qualified lead.

The easiest way to find new wholesale business customers is by running search, LinkedIn and Meta Ads. SEO and AEO are also important but they take more time to start working (3 to 24 months).

Show them a clear reason to switch, such as better pricing, product availability, reliability or service. Use targeted campaigns to reach decision-makers and demonstrate why your offer is better. To win them over, make switching easier, faster or cheaper than staying with their current supplier.

You can run paid search ads, Meta Ads, LinkedIn Ads, do SEO or AEO. Running ads will get you results faster but SEO and AEO are cheaper. We usually start off with both immediately, that way you can start getting sales while building your authority with Google.

Create dedicated campaigns for each product, targeting businesses most likely to need it. Use product-specific ads, landing pages and offers to highlight key benefits and drive qualified enquiries.

Run targeted campaigns specifically designed to move excess stock. Highlight competitive pricing, limited availability and special offers to reach buyers actively looking for those products. Bundle slow-moving items with popular products when possible.

Reach businesses that regularly buy or resell your products through targeted LinkedIn and Meta campaigns. Use search ads to capture buyers actively looking for specific products, highlighting competitive pricing, available quantities and immediate availability.

Discount slow-moving inventory when sales velocity drops below expectations or holding costs start eating into your margins. The earlier you act, the more value you can recover before stock becomes obsolete or loses demand.

Use targeted campaigns, special offers, bundles and dedicated landing pages to reach buyers most likely to purchase. Focus on creating urgency and moving stock without unnecessarily discounting your entire inventory.

Compete by offering value manufacturers can’t easily replicate, such as a wider product range, faster delivery, local stock, better service or flexible ordering. Focus your marketing on these advantages rather than competing on price alone.

Measure marketing ROI by tracking cost per lead, lead-to-customer conversion rate and customer lifetime value (LTV).

  • Cost per Lead: Marketing Spend / Leads
  • Conversion Rate: Customers / Leads × 100
  • CAC: Marketing & Sales Costs / New Customers
  • LTV: Average Order Value × Purchase Frequency × Customer Lifespan
  • LTV:CAC: LTV / CAC

As a general benchmark, aim for an LTV to CAC ratio of at least 3:1.

The most effective lead generation tools for wholesale businesses include Google Search Ads, LinkedIn Ads, Meta Ads (with lookalike audiences), SEO and AEO. Combining these channels helps you reach businesses actively searching for suppliers and generate demand from potential buyers.

Create product-specific landing pages optimised for SEO and AEO that showcase the clear benefits of your products and the advantages of working with you. Drive targeted traffic through Google, LinkedIn and Meta Ads. Make it easy for buyers to enquire, request a quote or place an order.